Monday, April 23, 2007

Why Only Pros Should Write Press Releases

At the risk of sounding self-serving, I think only pros should be writing press releases.

I just don’t understand why so many smart people think they can undertake this endeavor and do it well. Do it professionally.

Very few can. It’s that simple.

If you’ve got a good concept, product or book then that’s when you need people like me. Why pay hundreds of dollars to distribute garbage?

Would you put a marginal ad on the air and spend lots of money to a TV station to run it? No.

Would you slap a lousy picture on a billboard and pay good money for advertising. No.

Then why in the world would you send out something that isn’t as good as it should be or could be?

For some reason, so many people think the process is easy.

It’s easy to make sushi if you don’t mind a mess and it looking like garbage.

It’s easy to fix a toilet if you don’t mind it working like crap (pun intended).

If you are a successful business, or hope to become successful, then please let a professional write and distribute your press release. It’s worth every penny.

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