Tuesday, April 17, 2007

5 Things to do with a Press Release

So you're spending good money to have a professional press release written--be it with PressReleasPros.com or some other company.
Now what?

Here are 5 Things to do With a Well-Written Press Release:

1. Distribute it on the Internet.
Companies like PRWeb are great at this. Your press release is injected directly into Google News and Yahoo! news. This makes it possible for not only journalists to read your news, but the public at large.

2. Distribute it direct to reporters via email
Press release distribution companies get your news release to the right people-to their email boxes. If you have a well written press release, you're more likely to get a bite from news reporters.

3. Post it to your Web site
Make the people who visit your site aware of your company news. It can't hurt. And a professional press release says something about your company and your commitment to excellence in your profession.

4. Submit it to free distribution sites.
Yes, these sites are free. However, don't underestimate the importance of links and how that helps your Web site's rankings. Here are a few to check out:
PRBuzz.com
ClickPress.com
Express Press Release
I-Newswire
PR Free
PR Leap
24-7 Press Release

5. Submit the release to online business communities.
Someone told me about Fastpitchonline just the other day. The more exposure you get, the better your business is likely to be.

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